The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities: Are We Putting Sport Consumers at Risk?
نویسندگان
چکیده
منابع مشابه
Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
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ژورنال
عنوان ژورنال: Sport Management Review
سال: 2004
ISSN: 1441-3523
DOI: 10.1016/s1441-3523(04)70050-9